Repurpose


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Related to Repurpose: Upcycle

Repurpose

1. To use a product, a concept, or research for something other than for what it was intended originally. Repurposing products is common when they fail in their original market but their makers do not wish to lose the money they spent preparing the products.

2. To make slight changes to a product and sell it on a different market. For example, a book may be recorded as an audiobook and sold in both formats.
References in periodicals archive ?
The Repurpose with Purpose program began in 2013, following the Evolve retrofit program, which replaced Southwest's leather aircraft seat covers at that time.
In the following section, we create a new tab, entitled Repurpose, containing a group entitled Optiuni de Dezactivare si Formatare.
Beginning late last year, Bed, Bath & Beyond stores around the country, along with the company's website, have offered the Repurpose insulated disposable cup.
Branding Brand, a provider of solutions for mobile and Facebook commerce, yesterday unveiled a "Find in Stores" widget designed to allow retailers to repurpose Google Local Availability data for use on their own mobile sites.
Repurpose products are made from plants, not petroleum, using Ingeo resin and meet ASTM 6400 compostability standards.
AFP, Metacode, ASCII), in order to repurpose it as any XML-based data type, and paginated or non-paginated document type Extracting data directly from CA Unicenter Output Management solutions, including Unicenter CA-View Output Archival and Viewing, Unicenter CA-Bundl, and Unicenter CA-Dispatch Output Management
And TNT is paying $50,000 an hour to repurpose the critically acclaimed but ratings-challenged cop show "Boomtown" Mondays at 10 p.
The new platform accommodates a broader range of interactive content and features automated online distribution functionality, improved tracking and reporting and powerful tools to repurpose existing digital assets into dynamic marketing presentations.
Following the 2012 CES, CEA collected 11,000 of those recycled badge holders and will repurpose them for athird life at the 2013 International CES next January.
The OPEN ACT would build on the success of the Orphan Drug Act to provide incentives to increase market potential for companies that repurpose previously approved drugs for the treatment of rare diseases.
M2 EQUITYBITES-July 16, 2014-Southwest Airlines to repurpose used leather seat coverings
The ongoing downturn in the ad market has resulted in less money for programming, which in turn has caused other dramatic changes such as an increased reliance on imported formats and a rush by broadcast networks to repurpose original programming, a trend Arlen views warily.