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60) findings reinforced previous studies and again found that Reilly's law of retail gravitation provides a remarkably accurate delineation of the Charlotte retail trading area.
Scholars, retail executives, real estate investors, and urban planners enthusiastically embraced Reilly's Law of Retail Gravitation as an iron law of retail trade distribution, but at the same time a number of methodological amplifications were introduced in the 1960s and 1970s which culminated in the introduction of the "Huff model" (Applebaum, 1965, p.
36) noted that his model "resembles the original model formulated by Reilly" but he argued that it differed from Reilly's Law of Retail Gravitation "in several important respects.