Reciprocal marketing agreement

Reciprocal marketing agreement

A strategic alliance in which two companies agree to comarket each other's products. Production rights may or may not be transferred.

Reciprocal Marketing Agreement

An agreement in which two companies agree to market each other's products. For example, a peanut butter manufacturer might agree to market a certain jelly product when attempting to sell to consumers and retailers. In exchange, the jelly manufacturer does the same for the peanut butter. This is a relatively common marketing tactic for companies offering complementary, but not competing, products.
References in periodicals archive ?
a Calabasas-based maker of computer network switching equipment, said Monday it has signed a reciprocal marketing agreement with Unisys Corp.
This reciprocal marketing agreement supports Beacon's focus on managed professional services to Fortune 500[R] clients.
is pleased to announce that it has completed a reciprocal marketing agreement with Universal Ice Blast Inc.
Hunt-Scanlon Advisors, the nation's leader in providing market intelligence, research products and online services to the Internet recruiting and executive search industries, today announced it has entered into a reciprocal marketing agreement with 6FigureJobs.
com), a leading internet payment service provider, today announced a reciprocal marketing agreement to reach the 40,000 NextCard Affiliates and 30,000 E-Commerce Exchange (ECX) Merchants and Affiliates.
com and entered a multi-year reciprocal marketing agreement with AOL, the world's leading interactive services company.
15, 1996--Business Wire announced Thursday that it has entered into a reciprocal marketing agreement with Vestnet, the Internet service for Wall Street investors, analysts and shareholders.
SPS) has entered into reciprocal Marketing Agreements with Advanced Biometric Security, LLC.
The companies have expanded their relationship to include several reciprocal marketing agreements as well, allowing IMO to market the scheduling system and ScheduleQuest to market IMO's Adaptive Data Manager development infrastructure.