Reciprocal marketing agreement

Reciprocal marketing agreement

A strategic alliance in which two companies agree to comarket each other's products. Production rights may or may not be transferred.

Reciprocal Marketing Agreement

An agreement in which two companies agree to market each other's products. For example, a peanut butter manufacturer might agree to market a certain jelly product when attempting to sell to consumers and retailers. In exchange, the jelly manufacturer does the same for the peanut butter. This is a relatively common marketing tactic for companies offering complementary, but not competing, products.
References in periodicals archive ?
Nasdaq: OPTV), one of the world's leading providers of technologies and services enabling the delivery of digital and interactive television, announced today that it has signed a worldwide reciprocal marketing agreement for the provision of technology and services for live participation TV with Vizrt, the world's leading provider of real-time 2D and 3D broadcast graphics.
a Calabasas-based maker of computer network switching equipment, said Monday it has signed a reciprocal marketing agreement with Unisys Corp.
This reciprocal marketing agreement supports Beacon's focus on managed professional services to Fortune 500[R] clients.
Nasdaq: HLEX), the online provider of health and disability benefits, announced today that it has entered into a reciprocal marketing agreement with the UnumProvident Corporation (NYSE: UNM).
LAS VEGAS, May 13 /PRNewswire/ -- NevStar Gaming & Entertainment Corporation (Nasdaq: NVST), owner and operator of Mesquite Star Hotel Casino in Mesquite, Nevada, announced today that it has entered into a reciprocal marketing agreement with Paradise Canyon Resort, a Fire-Star Award interval ownership golf resort.
is pleased to announce that it has completed a reciprocal marketing agreement with Universal Ice Blast Inc.
recently announced a reciprocal marketing agreement and the Octave is their first joint product launch.
Hunt-Scanlon Advisors, the nation's leader in providing market intelligence, research products and online services to the Internet recruiting and executive search industries, today announced it has entered into a reciprocal marketing agreement with 6FigureJobs.
com), a leading internet payment service provider, today announced a reciprocal marketing agreement to reach the 40,000 NextCard Affiliates and 30,000 E-Commerce Exchange (ECX) Merchants and Affiliates.
com and entered a multi-year reciprocal marketing agreement with AOL, the world's leading interactive services company.
15, 1996--Business Wire announced Thursday that it has entered into a reciprocal marketing agreement with Vestnet, the Internet service for Wall Street investors, analysts and shareholders.
SPS) has entered into reciprocal Marketing Agreements with Advanced Biometric Security, LLC.