Reciprocal marketing agreement(redirected from Reciprocal Marketing Agreements)
Reciprocal marketing agreement
Reciprocal Marketing Agreement
An agreement in which two companies agree to market each other's products. For example, a peanut butter manufacturer might agree to market a certain jelly product when attempting to sell to consumers and retailers. In exchange, the jelly manufacturer does the same for the peanut butter. This is a relatively common marketing tactic for companies offering complementary, but not competing, products.