Reciprocal marketing agreement(redirected from Reciprocal Marketing Agreements)
Reciprocal marketing agreement
A strategic alliance in which two companies agree to comarket each other's products. Production rights may or may not be transferred.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.
Reciprocal Marketing Agreement
An agreement in which two companies agree to market each other's products. For example, a peanut butter manufacturer might agree to market a certain jelly product when attempting to sell to consumers and retailers. In exchange, the jelly manufacturer does the same for the peanut butter. This is a relatively common marketing tactic for companies offering complementary, but not competing, products.
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