Homo Economicus

(redirected from Rational Economic Actors)
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Homo Economicus

A person that desires to maximize his/her needs or desires. Homo economicus is used most of the time to refer to the rational economic actor, who desires wealth, does not desire to work if it can be avoided, and is able to find ways achieve those ends. This assumption is accepted by many economists, especially those who follow rational choice theory, but it remains controversial. The concept of homo economicus was developed by utilitarian thinkers, and contrasts with the constructs of behavioral economics.
References in periodicals archive ?
Conventionally, a rational economic actor approach has been adopted.
To advance understanding of how to tackle the urban informal economy, therefore, section two reviews these rational economic actor and social actor approaches and develops hypotheses to test these two approaches, as well as their interaction effects.
To evaluate this rational economic actor approach in relation to urban economies, therefore, the following hypothesis can be tested:
Rational economic actor hypothesis (H1): The greater the perceived penalties and risk of detection, the lower is the likelihood of participation in the urban informal economy, ceteris paribus.
Although this school of thought went into abeyance with the rise of the rational economic actor model from the 1970s, since the turn of the millennium, it has resurfaced (see for example, Alm et al.
At present when tackling the informal economy, a rational economic actor approach is widely adopted.
Although some argue that this social actor approach is an alternative to the rational economic actor approach (Eurofound, 2013; Williams, 2014a), the vast majority of scholars have asserted that these are complementary rather than competing approaches.
These results thus confirm the rational economic actor approach; increasing the actual or perceived penalties and risks of detection reduces the likelihood of urban populations participating in the informal economy.
Is it the case however, that urban populations decrease their level of participation in the informal economy if a government combines the conventional rational economic actor approach of increasing the level of punishments and/or risk of detection, with the social actor approach of improving tax morale?
The contour of this book may be unfamiliar to some sociologists; Unified Growth Theory is a grand theory and aggregate empirical data and models of rational economic actors are used to support the central propositions.
Building on the arguments of such prominent scholars as Herbert Simon (1998), I asserted that "human beings are more than rational economic actors driven by greed and self-interest"(198).
Another reason Frant's statement is so puzzling is that Oliver Williamson (1985), one of the scholars I was admonished for not quoting, forcefully argues that rational economic actors are driven by self-interest and opportunism.