market segment

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Related to Rate fence: Segmented Markets

market segment

a part of a MARKET which has its own distinct customer profile and buyer characteristics such that, for MARKETING purposes, it can be targeted separately from other segments of the market. See MARKET SEGMENTATION, DIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING STRATEGY, FOCUS, COMPETITIVE STRATEGY.
References in periodicals archive ?
The earliest airline applications, seeking to attract additional leisure fliers while building rate fences around regular business passengers, sought to maintain that base of regular-price business.