Rate Card

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Rate Card

A short document containing maximum advertising rates for magazines and other publications. Most advertisers actually pay less than the prices listed on the rate cards as publications prefer to sell as much space as possible.
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References in classic literature ?
The law says that the rate card shall be on the door of a hotel, but it does not say that it shall be in Lithuanian.
Stamps.com (STMP) upgraded to Neutral from Sell at Roth Capital with analyst Darren Aftahi saying after a round of channel checks with United State Postal Service ecosystem participants, the analyst believes more favorable rate cards for resellers could continue into 2020.
In addition to proposals, estimating costs are now more accurate as they are based on the linguists' rate cards. Dummy rate cards can be applied when no linguist has been assigned to the workflow.
This was prompted by reports of illicit transport providers at the Ninoy Aquino International Airport (NAIA) presenting passengers overcharged transport rate cards with the DOT logo asking for as much as P2,500 per passenger.
The tourism department issued the statement after the Manila International Airport recently warned the public regarding overcharged transport rate cards used by several transport providers.
Those figures don't include online spend, and are based on rate cards rather than actual billings.
She clarified that the report was based on published rate cards and not on the actual amounts her supporters paid the networks to run her campaign ads.
"Payments is a very lucrative and commoditized business, and as long as vendors are not publishing their rate cards, banks can pay more than they should for services," Cornerstone Advisors Managing Director Bob Roth said.
He said that based on the rate cards, advertising run by the eight Lebanese TV stations is valued at $1.259 billion but the actual revenues are only $60 million, 5 percent of the monitored amount.
Based on official rate cards the outdoor media is estimated to account for $3 (Dh13.49) for every $20 spent on measured ad spending in the UAE.
Dubai: Based on official rate cards, the outdoor media is estimated to account for $3 (Dh13.49) for every $20 spent on measured ad spending in the UAE.
So I can appreciate that left only with just the rate cards to base these research figures on, reports from the likes of Ipsos and PARC when it comes to adspend, the final results may just be alluding to the 'ideal' scenario of the current advertising landscape.