Jingle

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Jingle

In marketing, a short song with lyrics intended to become "stuck in one's head." The jingle emphasizes the quality, price, and/or desirability of a product. Jingles evolved gradually, but originated with the invention of the radio in the 20th century.
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References in periodicals archive ?
REMEMBER the radio jingle that went: 'St John's shopping centre is waiting for you, so come on down and spend an hour or two at St John's!' Well, for quite a while now the centre has been somewhere only die-hard fans would spend 'an hour or two'.
The county council creation, who urges people to report potholes, has a radio jingle which has been recorded by Zen Health and Beauty staff in their own style.
The year 10 pupils designed web pages,constructed an electronic radio circuit, recorded a radio jingle and launched their own rocket.
Dealers who purchase the whole program -- worth $34,000 wholesale, but priced at $21,000 -- receive free displays; a radio jingle; 5,000 prepared ad circulars; newspaper, magazine, TV and radio commercials; in-store point-of-purchase display; a toll-free help line; and a guarantee that the merchandise will sell by March 2004, or vendors will take it back.
RADIO NOTES: The young male voice singing, rock 'n' roll style, the JRS Express radio jingle sounds like rock goddess Sampaguita.
He's o guys I've ev Taylor an up when th Capital Rad London's 02 Taylor and Hazza's romance hotted up when the pair performed at the Capital Radio Jingle Bell Ball at London's 02 Arena on Saturday.
Round 2 was an on-campus round where the finalists had to present their plan along with an advertisement, radio jingle and poster.
Ten schools from the West Midlands, including Coventry's Ernesford Grange School, had to present a concept, business plan and marketing strategy, complete with a radio jingle to advertise the product.
Murphy heard a radio jingle promoting the tome with a preview of the book's highlights.
Trade tune proves that jingle sells GEORGE Street Furnishers is probably most famous for its radio jingle.
Max runs a radio jingle company, and lives alone in Edinburgh.
For example, Mo's restaurants is challenging their customers to create a new radio jingle. As a prize, they will win dinner for four and the jingle will be played on the air.