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A sheet with a series of (usually multiple choice) questions on it. Participants are asked to answer the questions in order to provide information to the person or organization issuing the questionnaire. Questionnaires are frequently used in marketing to gauge interest in a product, campaign, price, or almost anything else.


a structured list of questions which is used to obtain information. It is frequently used in MARKETING RESEARCH to help identify consumers' needs and motivations and to gauge their reactions to present product offerings. Considerable care and skill needs to be exercised in the preparation, development and testing of questionnaires before they are used, and in interpreting the results obtained.

Questionnaires may be designed to take a highly structured form, involving detailed questions requiring simply yes/no answers or multiple choices, or ratings on a scale. Such questionnaires are generally used to elicit simple information and are often administered to large samples of potential respondents through the post. Alternatively, semi-structured questionnaires may be used, which are generally administered personally to smaller samples of potential respondents and give interviewees more flexibility in answering set questions and elaborating on their answers when responding to supplementary questions. For some purposes unstructured questionnaires may be used with small samples of respondents to provide brief guidelines to personal interviewers as to the main areas to be investigated in their discussions with respondents. Such questionnaires are often, used as part of a pilot survey as a basis for compiling a more structured questionnaire.

The confidence with which the results of a questionnaire can be used depends on the response rate, that is, the actual proportion of contacted consumers who complete and return a postal questionnaire or answer fully the personally conducted questionnaires. See MARKETING INTELLIGENCE.

References in periodicals archive ?
The questionnaire asked the Medicaid programs if there was a limit to the amount of HHA services that Medicaid recipients may receive during 1995.
Overall, there were 558 returned and completed senior tax person questionnaires for a response rate of 22.
The short questionnaire Patients~ Experience Questionnaire (PEQ-normal) used for the production of comparable information on patient satisfaction after a hospitalization.
Anyone who receives a questionnaire through the post should complete it by Monday, July 20.
Number of languages that questionnaires are available in: English, Spanish, Chinese, Korean, Russian and Vietnamese.
It is the largest curator of Clinical Outcomes Assessments (COA) and their translations, the largest single COA licensing provider and the most trusted name in distribution of COA instruments exclusively representing over 150 questionnaires.
While you are completing the questionnaire, you have access to previous years' questionnaires for reference.
ySTANBUL (CyHAN)- The Ministry of Education profiled students and teachers of dershanes and schools that are close to the faith-based Hizmet movement inspired by Turkish scholar Fethullah GE-len through a questionnaire distributed by education inspectors to those institutions in 2012, according to recently revealed petitions by students and parents to the ministry.
Tip: If you want jobs requiring your response to pre-interview questionnaires, compile a master worksheet with your answers.
Examples from real questionnaires accompany discussions of how to plan one, types of data to be collected, layout, piloting, ethical issues and much more.
A total of 8,345 questionnaires were received with the public's views on the redevelopment of the site.
of Strathclyde) concentrates on what new researchers will likely encounter as they prepare strategies and develop questions, administer questionnaires, analyze data, present results, and relate questionnaires to other forms of research.

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