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A sheet with a series of (usually multiple choice) questions on it. Participants are asked to answer the questions in order to provide information to the person or organization issuing the questionnaire. Questionnaires are frequently used in marketing to gauge interest in a product, campaign, price, or almost anything else.
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a structured list of questions which is used to obtain information. It is frequently used in MARKETING RESEARCH to help identify consumers' needs and motivations and to gauge their reactions to present product offerings. Considerable care and skill needs to be exercised in the preparation, development and testing of questionnaires before they are used, and in interpreting the results obtained.

Questionnaires may be designed to take a highly structured form, involving detailed questions requiring simply yes/no answers or multiple choices, or ratings on a scale. Such questionnaires are generally used to elicit simple information and are often administered to large samples of potential respondents through the post. Alternatively, semi-structured questionnaires may be used, which are generally administered personally to smaller samples of potential respondents and give interviewees more flexibility in answering set questions and elaborating on their answers when responding to supplementary questions. For some purposes unstructured questionnaires may be used with small samples of respondents to provide brief guidelines to personal interviewers as to the main areas to be investigated in their discussions with respondents. Such questionnaires are often, used as part of a pilot survey as a basis for compiling a more structured questionnaire.

The confidence with which the results of a questionnaire can be used depends on the response rate, that is, the actual proportion of contacted consumers who complete and return a postal questionnaire or answer fully the personally conducted questionnaires. See MARKETING INTELLIGENCE.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
To validate the questionnaire in our study settings and conditions, it was pretested independently on 30 students in another institute in Lahore with settings similar to the study site.
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The D&O Questionnaire Review was developed in partnership with current XCEO clients to not only address all of the pain points in the traditional approach to D&O surveys, but also provide a tailored, governance-centric solution to directors' D&O needs.
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The questionnaire distributed in Hizmet-linked dershanes included questions such as whether the students were encouraged to attend those dershanes by teachers or school managers.
Most of my readers' PIQ comments over the years have complained about the gobs of time required to respond -- despite the questionnaires' nearly universal claim that it takes "about 30 minutes to complete.'' Typical comments: "Thirty minutes is a joke!'' "Who are they kidding?''

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