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A sheet with a series of (usually multiple choice) questions on it. Participants are asked to answer the questions in order to provide information to the person or organization issuing the questionnaire. Questionnaires are frequently used in marketing to gauge interest in a product, campaign, price, or almost anything else.


a structured list of questions which is used to obtain information. It is frequently used in MARKETING RESEARCH to help identify consumers' needs and motivations and to gauge their reactions to present product offerings. Considerable care and skill needs to be exercised in the preparation, development and testing of questionnaires before they are used, and in interpreting the results obtained.

Questionnaires may be designed to take a highly structured form, involving detailed questions requiring simply yes/no answers or multiple choices, or ratings on a scale. Such questionnaires are generally used to elicit simple information and are often administered to large samples of potential respondents through the post. Alternatively, semi-structured questionnaires may be used, which are generally administered personally to smaller samples of potential respondents and give interviewees more flexibility in answering set questions and elaborating on their answers when responding to supplementary questions. For some purposes unstructured questionnaires may be used with small samples of respondents to provide brief guidelines to personal interviewers as to the main areas to be investigated in their discussions with respondents. Such questionnaires are often, used as part of a pilot survey as a basis for compiling a more structured questionnaire.

The confidence with which the results of a questionnaire can be used depends on the response rate, that is, the actual proportion of contacted consumers who complete and return a postal questionnaire or answer fully the personally conducted questionnaires. See MARKETING INTELLIGENCE.

References in periodicals archive ?
This cross-sectional study aimed at predicting high risk of OSA based on using three questionnaires in comparison to the objective assessment using the standard overnight attended PSG on all the recruited patients.
OCR officials developed the pre-audit screening questionnaire to help OCR decide whether entities are "eligible candidates for HIPAA compliance audits.
The D&O Questionnaire Review was developed in partnership with current XCEO clients to not only address all of the pain points in the traditional approach to D&O surveys, but also provide a tailored, governance-centric solution to directors' D&O needs.
This profiling activity by the ministry was revealed after some parents became suspicious of the questions asked in the questionnaire .
A: The pre-interview questionnaire has been around for more than a decade.
The term back translation is highly recommended in questionnaires related to health surveys.
In addition to the main group of municipal-registered voters, a further 3,000 questionnaires were sent to people who live and work in the area around the site of the old GSP stadium.
Questionnaires were used to collect data from 57 librarians in three Nigerian university libraries: 22 librarians from Ambrose Alli University Library, Ekpoma, 24 from Delta State University Library, Abraka, and 11 from University of Benin Library, Benin City.
These comments usually are made by rheumatologists who have no experience using short patient questionnaires in the course of usual clinical care.
A systematic review of data assessing the diagnostic performance of diabetes screening questionnaires yielded 10 studies of eight different questionnaires in 22 global populations with similar prevalences of type 2 diabetes.
Paper questionnaires are sent in December and the church's Web site also posts the forms for downloading and e-mailing back to the national office; Mr.
The following three questionnaires were used in this study: (1) Edublog Background Questionnaire (2) Edublog Midterm Questionnaire (3) Edublog Final Questionnaire.

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