That's the view of Steve Ross, pictured, chair of insolvency trade body R3 in the north east, who was speaking as the June Quarter Day
brought news of further business failures on the high street.
- when many retailers pay three months rent in advance to landlords - is often the tipping point for insolvency.
The quarterly rent payments that traditionally fall in March, June, September and December represent a significant outgoing for struggling firms in the present climate, with the equivalent Quarter Day
in 2011 seeing the largest wave of retail administrations since the height of the recession Well-known names such as Habitat, Zavvi, Whittard and The Officers Club have fallen into administration in the run-up to or period immediately following Quarter Days
over the last couple of years, as the pressure to meet property rental payments has finally proved too much for their finances, and addressing rental costs remain a central issue in the ongoing retail administrations today.
Last year retailers such as Habitat, Homeform and Jane Norman all went into administration shortly after June's rent quarter day
October 23 is Cross Quarter Day
, the halfway mark between autumn equinox and winter solstice.
Some retail insolvencies at the outset of this new year, following the final rent quarter day
of 2012 which fell on Christmas Day, were inevitable as they form part of the retail cycle.
Tension among the region's retailers will intensify this week as firms prepare for quarter day
rental payments for the last time before Christmas, according to a business advisory group.
THE Midlands retail sector has been urged to brace itself for another wave of insolvencies following the September 29 quarter day
, when rents to retail landlords traditionally fall due.
It was the nearest hostelry to the Knightlow Cross where on the feast of St Martin, a quarter day
at the end of the agricultural year, villages within 12 miles of the ancient stone paid their dues to the Duke of Buccleuch.
As the September Quarter Day
approaches and we prepare for the run up to Christmas, it's an opportune time to review the year to date and look into 2013.
The last rent quarter day
deadline on June 24 saw three months' rent being paid in advance for commercial properties, R3 said this was a "hefty bill" at a time when insolvency on British high streets has already seen more than 21,000 job losses since the start of last year, due to difficult economic conditions and the rise of internet sales.
The most recent rent quarter day
did not bring about the high-profile failures that some were expecting.