Q-Rating

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Q-Rating

A measure of the popularity of a celebrity. Opinion polls determine q-ratings; they are used to help guide decisions about casting for television shows. See also: Advertising.
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References in periodicals archive ?
"He has a gut sense of what people want," says the producer: "controversy and likability." Stossel thrives on controversy, and has Q-ratings any correspondent would die for.
Q-ratings, which are based on focus interviews, measure likability.
Balance sheets reflect the value of brands, and Q-ratings gauge the star power of celebrities.