push strategy

‘push’ strategy

a manufacturing and marketing approach which emphasizes ‘pushing’ a firm's products into wholesale and retail outlets using trade promotions (PROMOTIONAL ALLOWANCES etc.) to persuade WHOLESALERS and RETAILERS to stock and promote a product.

In practice, SALES PROMOTION campaigns usually use consumer promotions and ADVERTISING as well, in order to encourage consumers to demand the product and to ‘pull’ it through the distribution system. See ‘PULL STRATEGY.

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The suppliers in our sample emphasized the benefits of the push strategy, including the opportunities it can provide to generate future business with higher margins, to improve their reputation, and to strengthen their position in negotiations with buyers.
Summary: New Delhi [India], Feb 23 (ANI-NewsVoir): REHAU India, a leading system and service provider for polymer-based solutions in windows, furniture and building industry, on Friday announced a retail push strategy to bring good living to Indian homes and strenghten its India commitment.
It clarified that the new transaction concluded by SACE under its Push Strategy, the new proactive approach introduced with the 2016-2020 business plan, which strives to facilitate and strengthen the competitiveness of Italian exports among selected foreign buyers.
Our core belief is to provide our customer with an innovative financial solution instead of simply providing a product push strategy aimed at filling gaps in the market be it in terms of segments or product variants.
The focus has transitioned from a push strategy - where organisations create products and then market and promote them to get people to buy - to a pull strategy, where the idea is to motivate and draw customers to seek out a product willingly.
The ultimate aim is to make every party focus on the Company's long-term development in order to help push strategy implementation forward.
Pophal cites a survey that points to the importance of treating influencer marketing as a pull rather than a push strategy.
Martin points to the results of Allison+Partners' research, which really drove home the importance of a pull versus push strategy in influencer marketing.
This was contrary to more of a push strategy was applied by real front runners Morsi and Shafiq who ran a well oiled ground machine that sought out voters in every possible corner.
Barbara LePortz, CEO, Fragrance Intelligence, said that in the instance of the web, when the fragrance can't be smelled, it becomes critical to go from a push strategy to interactive communication, in which the consumer pays a growing role.
When using a push strategy, a manufacturer transmits direct information to the consumer, in an effort to raise awareness, interest, trial, usage, or loyalty.
All these myths push strategy toward broad treaties built around pollution targets and timetables.