Purchase Frequency

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Purchase Frequency

The number of times a person or company buys a good or service or buys goods and services from a single seller. For example, milk has a high purchase frequency because it is consumed quickly. The purchase frequency of cars is lower than that of milk but higher than houses. Because items with high purchase frequency present more opportunities for customers to buy from different sellers, these sellers advertise themselves and their products on a nearly constant basis. This is not as necessary for products with lower purchase frequency because brand loyalty tends to be higher.
References in periodicals archive ?
6) Drugs with estimated annual purchase frequencies of less than one are allocated a purchase frequency of one because at least one prescription must be filled if it is to be used.
Although relational databases allow you to understand your data and deliver standard business statistics, such as demographics, purchase frequencies and average sales, they can't tell you about the relationships or connections between that data.
As a result of some of the high-value products having very low purchase frequencies, the high-frequency purchase group may not have been very high at all and perhaps not high enough to notice the changes we were expecting.
By contrast, segments with high purchase frequencies have lower average rings.