public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
Focusing specifically on publicity work in the realm of social media commerce, Duffy (2016) looks at digital culture industries as a form of'digital brand labor' (Duffy, 2015) and introduces the notion of'aspirational labor' as a 'highly gendered, forward-looking and entrepreneurial enactment of creativity' wherein young women 'hold the promise of social and economic capital' despite a reward system that is 'highly uneven' (Duffy, 2016:443).
No one correct position to these questions exists, but where an organization locates itself in relation to the political field shapes its publicity work greatly.
The office will be responsible for promoting the construction of major news websites and managing government online publicity work.
So he's keen to slow the pace, especially with all the publicity work that comes with a new movie.
The publicity work involved collaboration between the public affairs section and the regional security office.
The Grand Prix wild boy admitted he is fed up with the amount of commercial and publicity work that goes with being a racing driver.
A press protocol is there to help the agency facilitate and coordinate its publicity work with the press and improve the image of the agency.
Cowell, worth pounds 60million, backed out of publicity work for ITV's recent American Idol and Celebrity X Factor, on telly from May 29.
Santa Anita is having a great season at the turnstiles and the windows,capitalizing on Hollywood Park's winter struggles and the sensational weather with more aggressive advertising and publicity work.
IN HIS ADVANCE PUBLICITY WORK for Commander in Chief, series creator Rod Lurie told the press that the show--ABC's new drama about the first female president--was distinctly "anti-partisan.
The show was unfortunately booked in too late to make the current Neptune programme so Gillian's publicity work has been even more challenging.
Documentation of phenomenal performance drove publicity work into the 2002 season--the first full use season.