public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Focusing specifically on publicity work in the realm of social media commerce, Duffy (2016) looks at digital culture industries as a form of'digital brand labor' (Duffy, 2015) and introduces the notion of'aspirational labor' as a 'highly gendered, forward-looking and entrepreneurial enactment of creativity' wherein young women 'hold the promise of social and economic capital' despite a reward system that is 'highly uneven' (Duffy, 2016:443).
Her publicity work for the sale picks up about a month before the event, when she addresses hundreds of postcards to past patrons and delivers fliers around town.
Michelle's artistic direction, publicity work and music industry outreach with landing Ron his recording contract with TMJ Music Group / Grace Records.
These different publicity tendencies--one focused largely on using the prestige press to pursue policy makers, the other focused on attracting new audiences for fund-raising or educational purposes-- are shaped primarily by four factors, each described in detail below: (1) the composition of an NGO's funding; (2) an NGO's relationship to the political field; (3) intraorganizational dynamics between research and marketing departments; and (4) the desired impacts of publicity work. The way each organization addresses these factors (i.e., how to fund itself, how it relates to governments, etc.) differs; consequently, the types of publicity they favor--and the degree to which they favor it--differ accordingly.
would join us for our publicity work. That gave me the chance to talk to him and I felt like I'd known him forever.
Recently I was working with an events company that was doing publicity work for the Llangollen Music Festival.
The publicity work involved collaboration between the public affairs section and the regional security office.
The Grand Prix wild boy admitted he is fed up with the amount of commercial and publicity work that goes with being a racing driver.
A press protocol is there to help the agency facilitate and coordinate its publicity work with the press and improve the image of the agency.
Cowell, worth pounds 60million, backed out of publicity work for ITV's recent American Idol and Celebrity X Factor, on telly from May 29.
IN HIS ADVANCE PUBLICITY WORK for Commander in Chief, series creator Rod Lurie told the press that the show--ABC's new drama about the first female president--was distinctly "anti-partisan." Oh please, Rod; it's a lefty wish come true.
The show was unfortunately booked in too late to make the current Neptune programme so Gillian's publicity work has been even more challenging.