public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
The publicity program kicked into gear as soon as the program and executional tools were finalized and approved.
As point man for the wing's safety publicity program, Sgt Winfield crafted three safety articles for the base newspaper, provided numerous safety tips to public affairs for publication in the paper, on the Commander's Access Channel, the base gate marquee, and penned an article on seat belt physics selected for publication in The Combat Edge.
I have little doubt that the new RDAs will continue to fuel the "nutritional correction" that many food brands have already embarked upon, but this time the government is actually giving the food industry some needed assistance through an intense publicity program to help communicate the recommendations.
Dating back to the early 1900s, news releases have been the oldest form of contact with the media, and are the absolute foundation of any publicity program.
To compete successfully against the behemoths of the business world, savvy medium-size and smaller companies recognize the value of a publicity program as a means to create a higher profile among target audiences.
A good publicity program can be an important part of your marketing program.
5 million to the Institute's Center for the Renewal of Science and Culture for a research and publicity program to "unseat not just Darwinism but also Darwinism's cultural legacy.