public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
But for readers who are interested in public relations, it's worth going along for the ride just to hear Willard's experiences and what he's learned from them.
Over this time journalists and public relations professionals have lamented the dearth of talent produced by college communication departments.
Brane Gruban, ABC, has more than 28 years of business experience, including 15 years in public relations and management consulting.
What are we teaching public relations students at the close of the millennium?
Like all public relations settings, having adequate financial and staff resources is necessary to be effective.
Goregin observed and studied how IABC operates as a professional association, and participated in their research activity relating to the practices of communication and public relations.

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