public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
But for readers who are interested in public relations, it's worth going along for the ride just to hear Willard's experiences and what he's learned from them.
Department officials said they expect to hold public relations spending to less than $10 million this fiscal year but critics say the DWP is a monopoly that could save millions of dollars by cutting back on public relations, sponsorships of professional sports teams, funding of community group and other unneeded expenditures.
PHILADELPHIA -- The Philadelphia Chapter of the Public Relations Society of America (PRSA), the regional chapter of a national organization that provides professional development and networking opportunities for communications professionals, has named its 2007 Board of Directors.
Over this time journalists and public relations professionals have lamented the dearth of talent produced by college communication departments.
1 as chair and chief executive officer of the Public Relations Society of America (PRSA), the world's largest organization of communications professionals in business, consulting firms, government, associations, hospitals, schools, the military, education, professional services firms and nonprofit organizations.
Brane Gruban, ABC, has more than 28 years of business experience, including 15 years in public relations and management consulting.
Lee served for six years as a member of the Public Relations Society of America's (PRSA) National Accreditation Board.
What are we teaching public relations students at the close of the millennium?
We chose Crossroads PR because of their extensive experience in managing public relations campaigns for B2B technology companies," stated David Graybeal, vice president of marketing and sales for JBM Electronics.
Like all public relations settings, having adequate financial and staff resources is necessary to be effective.
Each brings inspiration, perspiration, and energy to their work and their involvement with the chapter and helps demonstrate why Washington is the world's capital for the practice of public relations.
Goregin observed and studied how IABC operates as a professional association, and participated in their research activity relating to the practices of communication and public relations.

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