prototype(redirected from Prototypical Instances)
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prototypean early, pre-market, model of a product which is being developed. Small numbers of prototypes of new products are often constructed to aid the process of testing the performance and consumer acceptability of the product prior to deciding whether or not to engage in full-scale commercial production and marketing of the product. See NEW PRODUCT DEVELOPMENT.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson