advertising campaign

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advertising campaign

a planned series of ADVERTISEMENTS aimed at increasing the sales of a particular BRAND of good or service. Such campaigns may include a set of linked advertisements stressing a common promotional theme and this same theme will be deployed across several advertising MEDIA. A campaign might run over a short period of time, or over a number of years if it proves successful. See ADVERTISING EFFECTIVENESS TEST.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
the ministry also launched a promotional campaign with AlMusafer
Headed by Rashid Al Baloushi, Chief Executive of the Market and participation of representatives of major listed companies, the two-day promotional campaign was part of Abu Dhabi's efforts to achieve one of the most important pillars of the market's strategic objectives to attract and activate a larger group of investors, increase market value and products, the bourse said in a statement.
He said that shops must be committed to neutrality and transparency when conducting promotional campaigns. They should ensure that the winners receive the award.
Walter ThompsonCairo (JWT), the advertising company responsible for Egypt's promotional campaign abroad, said that the company will give Luxor and Aswan great attention in their promotional campaigns that will begin in September for the coming winter season.
The promotional campaign aims to make the car buying experience easier, faster and cheaper.
ISLAMABAD, July 31, 2011 (Balochistan Times): Two private companies Saturday announced the winners of the 6th to 9th lucky draws for their joint promotional campaign which offered its respective customers a chance to participate and win prizes.
"From the factory to the branches to the tremendous dealer support and promotional campaign, the introduction of our new harvesting systems was truly a fully integrated and carefully synchronized team effort," says Harvester Works' Havens.
Strategy categories include Highest Response Generation, Best Publication Promotional Campaign, and Best Test.
The company already has a network of specialists working with retailers and it is gearing up a large consumer promotional campaign.
In one, a 27-story-high-rise condominium tower in Forest Hills, Queens, the recent bear market attracted surprising number of buyers through a sales mix of conventional marketing and multiple auctions, as well as a promotional campaign positioning the tower as a Manhattan building that happened to be located in Queens.
Oman Tourism Development Company (Omran), the executive arm of the sultanate for tourism development, unveiled its plans to roll out a promotional campaign with huge discounts in its hotels to nationals during the summer season in 2019.

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