mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Procedure phases for development of product configurators using GT
Proper mass customizers, currently present on the market, are international companies that offer product configurators on local languages incorporated in websites of local dealers.
Muddying the waters is, in addition to these stand-alone systems, there are product configurators provided as components in policy admin systems, designed to model only products administered on those platforms.
Product configurators are software tools, originally used by engineers in the specification of products, which today simplify order entry via the Web by asking which options the customer needs.
"These opportunities include collaborative product design, customer-driven design, collaborative product/component sourcing, product commerce portals and customer self- service applications such as product maintenance and product configurators."
Simple and functional, these are the reasons manufacturers have so much success with our product configurators, adds Rob Zesch, President and COO of CADENAS PARTsolutions.
Content-based filtering can produce problems in the case of product configurators, where the product consist not only from fully indexable data, but from physical components, or from data that can have a lot of synonyms and homonyms, what can easily occur in the specification of products by customers or sellers.
Product Configurators in Electronic Commerce--Extension of the Configurator Concept--Towards Customer Recommendation, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization (MCP), Technische Universitaet Muenchen Munich, Germany
Erlangen, Germany, November 13, 2011 --( With a new edition of their product and sales configurator services and product guide, reaffirms its position as a leading source of information regarding guided selling and product configurators for companies searching for solutions which improve profitability of selling customizable or complex products and services.
Thereby product configurators are in the centre of interest.
Product configurators in conjunctions with CAD/CAM systems and flexible automation (e-factories of the future) have the potentials to achieve the goals of data management systems with regards to rapid product development.

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