mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
In Section 3, the authors' procedure phases for the development of product configurators using GT are presented, while Section 4 ends with a conclusion.
Electronic parts catalog provider, CADENAS PARTsolutions, and OEP Couplings, a diverse manufacturer of precision CNC machined couplings and subcomponents, have launched an online product configurator at OEPcouplings.
This means our joint customers will see the benefits of CDS features, such as their excellent offering for 3D CAD and Product Configurators, in addition to ROC s powerful web CMS, PIM, and site search tools.
Product Configurators in Electronic Commerce--Extension of the Configurator Concept--Towards Customer Recommendation, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization (MCP), Technische Universitaet Muenchen Munich, Germany
It is encouraging to see so many manufacturers benefiting from their use of product configurators," said Cameleon CEO Jacques Soumeillan.
Product configurators in conjunctions with CAD/CAM systems and flexible automation (e-factories of the future) have the potentials to achieve the goals of data management systems with regards to rapid product development.
Most product configurators use linear business logic, focusing on how to build it, not what the end result should look like," said Dr.
While the variety in most classical areas of application of product configurators is generated by the combination of just a few products (Bruckner 2003), the variety in the area of individualization is already existent by one single item.
The alliance with LiquidPixels gives Accretive's customers a turn-key, highly functional dynamic imaging solution with advanced capabilities such as interactive Zoom and Pan, Mix-and-Match product presentation, Automatic Color Change, Product Configurators, 360 Spin, and Interactive Catalogs.
In a February, 2007 report entitled "Product Configurators Set Foundation for PLM in Insurance", author Kimberley Harris-Ferrante, Research Vice President, Gartner, recommends that insurers, "Continue to buy product configurators as the foundation for PLM, and select vendors that are investing in next-generation product development requirements.
The newest version of the VMP provides content authors with a more robust and dynamic platform for developing creative internet marketing content such as 3D product configurators, rich media, and 3D ads.

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