mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
Attendees will participate in small group discussions with the opportunity to meet and hear from a variety of speakers from leading organizations, such as Georgia Tech, Audi, Massachusetts Institute of Technology (MIT), Jaguar Land Rover and Philips, who will provide unique, cutting edge insight into complex product configurations.
The product configuration vision eliminates adding yet another system to an insurer's IT infrastructure, leveraging technology innate to existing systems to effectively share product information across all systems including rating, rules, forms, state filing, business intelligence (BI) environments, and more.
By the reuse of components, modules, software, or product configurations, good CM speeds up development as well as keeping costs down.
The Product Configuration Framework lets product managers create complex component-based products that can be dynamically configured for different channels, customers, and situations.
Nasdaq: CSCO), the leading global supplier of internetworking solutions, has selected Calico as its provider of product configuration software and consulting services.
Milor Corporation is prohibited from making and selling toothbrushes which violate P&G's design or product configuration rights.
Jager said: "Infringing our patents and product configuration rights is wrong, and we won't stand for it.
amp; CHICAGO -- Leader in Industrial Electric Products to enhance its product configuration by implementing BigMachines LFE
OTCBB:FPTI), doing business as Firepond, announced today that Eloqua Corporation has deployed Firepond CPQ(TM) OnDemand via the AppExchange, integrating it as the product configuration, price, quote, and proposal component in Eloqua's salesforce.
The conference will provide a forum for customers, partners, and industry experts to discuss innovative business strategies and how best practices in guided selling and product configuration can increase revenues, improve sales efficiency, and reduce costs.
Our strong technology delivers a unique combination of flexible product configuration and rapid deployment to Global 2000 companies worldwide.
Firepond today announced that PlantCML's has deployed Firepond CPQ(TM) OnDemand integrating it as the product configuration, price, quote and proposal component in PlantCML's Salesforce on-demand CRM solution.