brand

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Related to Product brand: Brand marketing

Brand

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.

brand

a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.

brand

the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
And while product brands are typically supported by brand managers and marketing teams, corporate brands rarely receive dedicated, full-time attention.
In contrast, product brands mainly touch subsets of customers or employees.
Specifically, the research examines the transfer of positive brand associations from the corporate brand to the product brand, as well as the transfer of these positive brand associations from the product brand to the corporate brand.
The results were compared with results obtained when changes in brand associations of quality, leadership, and environmental stewardship of corporate brand marks and product brand marks were paired.
Historically, multi-brand organizations more extensively marketed their product brands over their corporate brands, but their future success might entail determining how to bring the corporate brand forward to realize the full potential of all their reputational assets.
On April 11, 2006 Adsouth announced the signing of a Letter of Intent wherein Adsouth will sell all of its product brands from its consumer product portfolio to MFC in a cash and stock transaction to be valued at $9.
The Division's assets comprise the retail distribution and product brands company Adsouth, as well as the brands, DermaFresh, E70, and Mitsu and the distribution rights to Simon Solutions.
Through the Brunswick Retail Credit program, HSBC will offer consumer credit under the Brunswick product brands most relevant at each dealership.
AMO owns or has the rights to such ophthalmic surgical product brands as Phacoflex(R), Clariflex(R), Array(R), Sensar(R) CeeOn(R) and Tecnis(R) intraocular lenses, Sovereign(R) and Sovereign(R) Compact(TM) phacoemulsification systems with WhiteStar(TM) technology, Amadeus(TM) microkeratome, Healon(R) and Vitrax(R) viscoelastics, and the Baerveldt(R) glaucoma shunt.
AMO owns or has the rights to such ophthalmic surgical product brands as Phacoflex(R), Clariflex(R), Array(R), Sensar(R), CeeOn(R) and Tecnis(R) intraocular lenses, Sovereign(R) and Sovereign(R) Compact phacoemulsification systems with WhiteStar(TM) technology, Amadeus(TM) microkeratome, Healon(R) and Vitrax(R) viscoelastics, and the Baerveldt(R) glaucoma shunt.
AMO owns or has the rights to such ophthalmic surgical product brands as Phacoflex(R), Clariflex(R), Array(R), Sensar(R) CeeOn(R) and Tecnis(R) intraocular lenses, Sovereign(R) and Sovereign(R) Compact phacoemulsification systems with WhiteStar(TM) technology, Amadeus(TM) microkeratome, Healon(R) and Vitrax(R) viscoelastics, and the Baerveldt(R) glaucoma shunt.
AMO owns or has the rights to such well-known ophthalmic surgical product brands as Phacoflex(R), Clariflex(R), Array(R) and Sensar(R) foldable intraocular lenses, the Sovereign(R) and Sovereign(R) Compact(TM) phacoemulsification systems with WhiteStar(TM) technology and the Amadeus(TM) microkeratome.

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