mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
The VISCO product configurator provides visual representation of various pole designs, combined with a large selection of decorative bases.
The basic idea is the development of a procedure for a product configurator build-up using the method of grouping similar parts/products (group technology).
Catalog Data Solutions helps industrial suppliers and distributors grow sales and strengthen customer loyalty through interactive online catalogs, ecommerce, 3D CAD model delivery and product configurator solutions.
A multi-lingual product configurator is free with the design GX; it enables complete specification of the valve system, simplifying valve sizing and automating actuator selection.
com are details on a wide range of engineered access solutions, a product configurator that provides test data and product literature, and industry application guides.
Available in a web version with a product configurator and a stand-alone version featuring data output for bill of materials and request for quotes (RFQs), RAISE guides users through pull-down menus prompting them through the selection process.
It also includes a product configurator that will automatically create BOMs, AutoCAD links, and modules for plant and equipment maintenance, CRM, and warehouse management.
Its software package includes an XML messaging architecture not unlike those of NetFish and WebMethods, with a management layer, partner knowledge base, dynamic marketing system, product configurator and enterprise adapters built on top.
3 features new enhancements to its comprehensive ERP application suite that includes: Alert Manager, an automated data reporting and exception messaging tool; Product Configurator, software that allows users to build complex product configurations and generate sophisticated quotes and proposals while compressing sales cycles and creating accurate product routings and bills; and Shipping, which enables users daily, weekly or real-time visibility on the status of orders throughout the shipping process.

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