Private Branding

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Private Branding

The practice in which a manufacturer sells large quantities of its inventory to a retailer, who then puts its own brand name on the inventory for resale. Private branding guarantees the manufacturer a certain level of sales. It also increases the retailer's profit margins because it generally may purchase from the manufacturer at a lower price.
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Summary: New Delhi [India], Dec 13 (ANI): Industrybuying has turned its SME ecommerce business profitable after changing its strategy to focus on Private Brands in the industrial and business Ecommerce space.
"We're extremely proud to make this commitment and deliver cleaner, more transparent and more nutritious private brand products, while preserving the great value, taste and quality consumers expect and deserve on these items," said Juan De Paoli, senior vice president of private brands at RBS.
When it comes to driving shopper loyalty by offering more transparency, unique items and on-trend flavors, the possibilities are endless in the arena of private brands, which increasingly share the shelves with their national brand counterparts across the U.S.
Earlier today, Post Holdings announced it has formed 8th Avenue Food & Provision,, consisting of Post's private brands business, and it has entered into an agreement with Thomas H.
We are fanatical about quality--it's the first ingredient in everything we do," said Jack Pestello, senior vice president of private brands at Walmart U.S.
Daymon, a supplier of global retail strategies and services for companies and their private brands, has released From Shopper to Advocate: The Power of Participation, a global study that identifies the new shopper landscape and its impact on the future of retail.
"The natural/organic category is becoming mainstream," says Robert Stewart, the private brands manager for Keene, N.H.-based Grocers Supply, a subsidiary of C&S Wholesale Grocers, which offers an array of own brands to its customers.
M2 EQUITYBITES-February 3, 2016-TreeHouse Foods Closes USD 2.7bn Acquisition of ConAgra Private Brands
TreeHouse Foods has signed a definitive agreement to acquire ConAgra Foods' private brands operations.
In this evolving retail world, private brands will be critical to drive traffic, enhance the shopping experience and build retailers' brand equity.