Food Lion's complete family of private brands
, which are eligible for the promotion, include:
This suggests a fundamental shift taking place in the mindsets and shopping behaviors of consumers in relationship to private brands
In the retail segment, private brands
weathered the 2008, 2009 and 2010 depressing recession.
Many Hispanic shoppers are buying more private brand
products, a trend expected to continue in the future based on research by the Food Marketing Institute (FMI) Private Brands
Group presented in the report Se Habla Isn't Enough: Private Brands
Among Hispanics 2009, which was released here today.
Shoppers have moved away from their traditional brands to value brands, including both retailers' private brands
as well as economy brands from national brand manufacturers.
Retailer private brands
is an issue that will dominate the landscape.
SUPERVALU is committed to offering a portfolio of private brands
that deliver a strong connection with customers.
This finding contradicts conventional wisdom, which suggests that consumers with extra money in their pockets will abandon private brands
for national brands, and is a measure of how far private brands
have come in closing the perceived quality gap between private brands
and national brands, according to Daymon Worldwide.
A big part of FMI2012: The Food Retail Show, taking place in Dallas, is the 2012 Private Brands
The department store giant aims to improve its supply-chain process with a focus on speed to market for its private brands
Company announces enhancements to its private brands
program; plans to grow Save-A-Lot by 160 new stores this fiscal year
Plans put in place to improve margins and offset stranded costs created by the sale of Private Brands