Private Branding

Private Branding

The practice in which a manufacturer sells large quantities of its inventory to a retailer, who then puts its own brand name on the inventory for resale. Private branding guarantees the manufacturer a certain level of sales. It also increases the retailer's profit margins because it generally may purchase from the manufacturer at a lower price.
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As Cooper explains, Noddle is committed to communicating to others the "science and art of private branding.
Indeed, Allan has used his understanding of retailing and private branding as one of the foundations for his public speaking talents," she says.
Allan Noddle
Our repositioning and private branding program gives us the opportunity to differentiate ourselves and make us masters of our own destiny," Black said.
Venture brands home: draws private label blueprint for growth
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