"However, with the Prima range, the manufacturer has striven to provide specifications equal to those offered by its European competitors.
Depending on the options selected by the customer, a Prima 4x2 tractor will cost approximately AED 220,000 (less than $60,000).
"For the Prima range, the company has sourced the best components from across the globe.
The Prima, according to Singh and Kadam, is a global truck put together with Indian knowhow.
"The efficiency and longevity achieved by Prima trucks are far better than those of their predecessors," said Kadam.
Prima trucks offer value for money across multiple areas."
Before introducing the first Prima 4x2 tractor heads to the UAE market, Tata conducted over 200,000km of tests in Qatar to ensure that the truck was capable of coping with the Middle East's challenging operating conditions.
Although I cannot whole-heartedly say that the quality of finish is exactly comparable to that offered by the major European manufacturers, I was genuinely - and pleasantly - surprised by the standard to which the Prima 4x2 has been built.
In January 2014, UAE-headquartered logistics firm Prime Link became the first outfit in the Middle East to start running a cohort of Prima 4x2 tractor heads.
However, the Prima truck has some pretty good technology.
"The Prima trucks are in line with what we were expecting," he said.
Fortunately for Tata, Prime Link's Prima 4x2 tractors have impressed.