Consumers want a choice of beverages, and a cause-related product is a point of difference in a price driven market
The directors said: "Despite an increasingly competitive and price driven market
, annual sales have been maintained at just below pounds 30m.
Existing barriers include an already high level of competition, a price driven market
where purchasing decisions tend to focus on price and the lack of quick return on investment.
1bn [pounds sterling] and is a price driven market
with volume showing a small decline.
This is an area where companies who stay ahead of trends will be able to avoid the worst effects of the drive to make savings and can benefit from developments in electronic procurement, rather than being stung by a more price driven market
and by a shift in negotiating power towards purchasers.
Rating issues include the impact from the pending acquisition on its credit protection measures, above-average weather sensitivity in both regulated and nonregulated operations that heighten cash flow volatility, widespread operations that will continue to require increasing operational and management oversight and a limited amount of market risk in its partial ownership of Woodward Marketing LLC, a growing nonregulated gas marketer operating in increasingly competitive and commodity price driven markets