Press Release

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Press Release

A statement given to the press regarding news in a company or other organization. A company may announce a merger, an expansion, a bankruptcy, or any other major event. Press releases are designed to put the announcement in the best possible light for the company or organization; therefore, it is important to check the accuracy of any information contained therein.
References in periodicals archive ?
Furthermore, because press releases read differently than a blog post or a social media post, it can help you stand out from competitors.
Other spot reports can be accessed by the media if they want to countercheck the press releases as long as proper requests are made.
In addition to these regular press releases, other press releases on statistical data (e.g.
Press releases are an often-overlooked tool to streamline the process to uncover likely prior art, especially when trying to narrow the scope and focus of third-party discovery.
Contact Antelope Media to see how you can add value to your business with targeted press releases.
Use press releases to alert new target markets, especially vertical prospects, of your products and services.
Now go to eurekalert.org, a web site used by science and health journalists, and you will see a press release from the FASEB Journal (published by the Federation of American Societies for Experimental Biology).
Scientific organizations may issue press releases with the purpose of sharing potentially useful health information while also generating awareness about the organization.
Yet, most news outlets are dependent on press releases. Although the prestige daily newspapers like the New York Times will not print a press release, they might use it for a story idea.
This press release was issued through eReleases(R).
"Truth is, all they did is put 'share buttons' on traditional press releases," Kintzler says.
But press release experts such as Ryan Macinster, communications director at Anchorage Economic Development Corp.; Steve Gonzalez, business owner at Gonzalez Marketing in Anchorage; Amy Cockerham, vice president of Thompson and Company Public Relations in Anchorage; Kathleen McCoy, president of Alaska Press Club; Slavik Boyechko, marketing and development specialist of Red Cross in Anchorage; and Lyn Whitley, marketing officer of First National Bank Alaska, offer more detailed tips.