public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
From its very first linesan Israeli political spin doctor advisor declares that the prime minister's aspirations are "messianic"Netanyahu at War announced itself as that rarest of birds, now largely extinct in the heavens of American journalism, the first draft of history that, while written more or less in real time, is nonetheless neatly contextualized and psychologically astute.
He added that, "No amount of political spin coming from the camp of Monico will ever conditioned the minds of the people of Bacolod City that his suspension cannot happen, as he tried to distort it some few weeks ago when a procedural technicality temporarily saves his day.
Regardless of the political spin that is put on their failure to affirmatively support local law enforcement, the damage is done.
Congress leaders are hoping to get some respite from the apex court and a Karnataka win, which would help the party give a positive political spin to their strategy for the 2014 general elections.
Largely substituting the usual Bollywood song-and-dance with pumped-up bullet ballet, this lengthy but propulsive pic puts a contempo political spin on a classic police-meller formula when two friends wind up on opposite sides of the law.
Let's get it into prospective, and stop all the political spin and trade union bluff.
He said in a statement it was based on "misleading facts, blatant lies and political spin about Jerusalem, so I'm sure the UN will enjoy it.
He added, " Individuals make career choices and work hard in their loneliness for years and then suddenly everyone tries to put a political spin on it and use them to score brownie points.
His reaction, rude or not, indicates that beneath the political spin, is the beating heart of genuine emotion.
Those numbers tell a grim tale of Los Angeles' finances that can't be obscured by any fancy political spin.
Away from the predictable murk of political spin, commercial PR has mirrored Central Europe's economic performance.
Any government statement on alternative energy always sounds like a carefully crafted political spin product.