public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
I think we are getting used to political spin from all politicians.
If the British people take one thing away from this sorry referendum campaign, regardless of the result, hopefully it could be an enhanced ability to see through political spin. If an advanced democratic country like the UK votes to leave the EU on the basis of the Leave campaign's ill-informed, and misleading propaganda, it will however be nothing short of a national tragedy.
The show will incorporate seven of the Ho Chi Minh City-based collective's most critical forays into the ritualistic realm of death and birth--embracing film, installation, and sculpture--showcasing how these social-media-harnessing artists, obsessed with ersatz historic narratives and political spin, respond to the complex historic and current sociopolitical landscape of Vietnam.
Our Brand Is Crisis is a sharp and sporadically biting satire of political spin and intrigue, inspired by Rachel Boynton's 2005 documentary of the same title about the impact of American campaign strategists on the outcome of the 2002 Bolivian presidential election.
OUR BRAND IS CRISIS (15) OUR Brand Is Crisis is a sharp and sporadically biting satire of political spin and intrigue, inspired by Rachel Boynton's 2005 documentary of the same title about the impact of American campaign strategists on the outcome of the 2002 Bolivian presidential election.
From its very first linesan Israeli political spin doctor advisor declares that the prime minister's aspirations are "messianic"Netanyahu at War announced itself as that rarest of birds, now largely extinct in the heavens of American journalism, the first draft of history that, while written more or less in real time, is nonetheless neatly contextualized and psychologically astute.
He added that, "No amount of political spin coming from the camp of Monico will ever conditioned the minds of the people of Bacolod City that his suspension cannot happen, as he tried to distort it some few weeks ago when a procedural technicality temporarily saves his day.
Regardless of the political spin that is put on their failure to affirmatively support local law enforcement, the damage is done.
Congress leaders are hoping to get some respite from the apex court and a Karnataka win, which would help the party give a positive political spin to their strategy for the 2014 general elections.
Largely substituting the usual Bollywood song-and-dance with pumped-up bullet ballet, this lengthy but propulsive pic puts a contempo political spin on a classic police-meller formula when two friends wind up on opposite sides of the law.
He said in a statement it was based on "misleading facts, blatant lies and political spin about Jerusalem, so I'm sure the UN will enjoy it." Israel seized East Jerusalem, including the Old City, in the 1967 Middle East war.
But Peer has cautioned against giving a " political spin" to the young Kashmiri, Shah Faesal, topping the UPSC examinations.