Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
Obturation was performed with a heated plugger, the excess of gutta-percha was removed, and a cold plugger was used for vertical condensation of the filling material.
Aimed at music industry professionals, record company executives, pluggers, artist managers, music TV and video producers and specialist production companies, the conference is open to individuals and companies from the UK and worldwide to attend.
There are many fewer people making a living as song pluggers, sheet music publishers, and the like.
The concerts - at the hip Exit Inn club - will be broadcast live on US radio, and the audience will be full of A&R men, music publishers and song pluggers.