Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
Obturation was performed with a heated plugger, the excess of gutta-percha was removed, and a cold plugger was used for vertical condensation of the filling material.
The concerts - at the hip Exit Inn club - will be broadcast live on US radio, and the audience will be full of A&R men, music publishers and song pluggers.
SINGLE Alex Butler - Come Out Of Your House IF this song isn't being pumped out over the airwaves by the end of the month then radio pluggers will have a lot to answer for.
Jobs in music management, studio recording and how acts can bag a record deal will all come under the microscope at an event run by local music talent pluggers From Teesside With Love.
And, yes, they come from around here, too, those ideas for "Pluggers," that somewhat goofy, somewhat hokey comic strip that lets the readers do the writing.
Little crabs and shellfish scuttle about on the bottom, feeding on the detritus of the bigger creatures above: in our world, they are the radio pluggers.