Plug


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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
PRO PLUG Plug & Fastener Kit, which comes complete with wood plugs, screws, driver bit(s) and the company's patent pending PRO PLUG Glue Nozzle that coats the side of the hole where the glue is needed
Place a small dab of anti-seize compound on the plug threads and hand-thread the plug into the cylinder head.
Clean the gas plug with your combination tool the way TM 9-1005-313-10 shows.
Eddie says they met an old man at a swap meet once who gave them a spark plug, which started his search for plugs.
They did work, and instantly there was a following of fishermen using big plugs and making their own.
Plug happened to an angler fishing the Colorado River for striped bass from a boat.