Top players are consolidating their market position by implementing strategies such as innovative product development, customer centricity, continuous technological development, expansion of product distribution channels, and penetration pricing
to maximise sales and increase profitability.
* Penetration pricing
, which is the practicing of "lowballing" just to win OEM business.
Students of business know this respectively as competitive pricing (on par with competitors), skimming pricing (higher) or penetration pricing
In other cases, a few banks are getting active on the mortgage side through a small portfolio and are trying to build up by appealing to customers through "penetration pricing
They also find important roles for beliefs on both the demand side, as consumers tend to pick the product they expect to win the standards war, and on the supply side, as firms engage in penetration pricing
to invest in growing their networks.
Managed care market share through low, penetration pricing
? How will you promote the program?