Click-Through Rate

(redirected from Pay-per-click)
Also found in: Dictionary, Thesaurus, Medical, Legal, Encyclopedia, Wikipedia.

Click-Through Rate

The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.
References in periodicals archive ?
Pay-per-click can work well to help a new business to rapidly establish its Web presence.
By making its site more user-friendly and embracing pay-per-click functionality for its advertisers, Verizon is taking bold steps to transform itself from a traditional online directory into a true local search utility," said Greg Sterling, a research analyst with The Kelsey Group.
MIVA Media is a contextual Pay-Per-Click (PPC) ad network focused on key vertical sectors.
We are continuing to focus on accelerating our online growth by both increasing the value of our own web properties and building out our third party Pay-Per-Click network.
The agreements will see MIVA's Pay-Per-Click ads displayed to consumers accessing Greenlight Wireless' portfolio of U.
With one of the busiest quarters of the year for internet retailers just around the corner many retailers are preparing to significantly increase their pay-per-click advertising budgets.
com), the industry's first independent third-party click fraud detection service dedicated to helping companies more accurately monitor their online advertising campaigns for pay-per-click fraud.
The new agreement forms an extension to MIVA's existing partnership with EMAP Automotive; MIVA has been delivering content driven Pay-Per-Click Ads across the publisher's Parker's website (www.
The Click Forensics software allows advertisers and agencies to monitor their search advertising pay-per-click campaigns for click fraud vulnerabilities and invalid clicks by search terms, affiliate sites, search providers, time of day, and country of origin - helping to maximize dollars spent on search advertising.
MIVA's Content Driven Pay-Per-Click Ads To Be Delivered across Conde Nast's U.
New Signings Further Strengthen the MIVA Pay-Per-Click Ad Network
LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising and banners via its consumer Web properties and a monitored ad distribution network; a customizable set of private-label solutions for publishers; and vertical search sites and web tools for consumers.