Click-Through Rate

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Click-Through Rate

The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.
References in periodicals archive ?
* 382,248 instances of cybersquatting were identified in Q4, followed by 72,582 instances of false association and 27,098 instances of pay-per-click fraud.
Pay-per-click produces quick results and added benefits including:
Pay-per-click advertising has become extremely popular in the franchise community during the past two years.
One of the most common of such programmes is called pay-per-click.
Verizon SuperPages.com has become the first online directory to offer national and local businesses pay-per-click advertising options, the latest advance in Internet advertising.
ARI offers a full suite of digital marketing services for HME providers including website management, social media management, search engine optimization, email marketing services and pay-per-click advertising services.
Services include web design, software development, ecommerce, mobile web and APPs, hosting, pay-per-click, social media, SEO and more.
Prometheus placed a trackable code on their Yelp pages and invested some marketing dollars by signing up for Yelp's new pay-per-click program to test a handful of communities late last year.
According to the company, Bingham was a co-founder and senior vice president at About.com, where he led the development and launch of Sprink's, About's self-service pay-per-click service.
Latitude is a digital marketing agency specialising in pay-per-click, analytics and social media.
Lee, an expert in search engine marketing (SEM), offers pithy "truths," each about 2-4 pages long, explaining the workings of pay-per-click (PPC) search media, arranged in sections on topics such as Google and Yahoo!, branding and search, technology and analytics, second-tier engines, and best practices.
This was achieved by utilising pay-per-click adverts and website optimisation and it attracted new business during non-peak times.