Pantry Audit

A survey of consumer goods that homes have at a given time. A pantry audit may be conducted over the telephone or using a questionnaire and is intended to inform producers and retailers of what they should make or stock.

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By uniquely integrating purchase panel data with pantry audits and usage occasion tracking, the IRI Inventory and Consumption Panel gives manufacturers a closed loop view of the consumer purchasing cycle and answers to these questions.

IRI Consumer and Shopper Relationship Management Solutions Deliver Breakthrough Consumer and Shopper Insights to Improve Marketing and Merchandising Strategies

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