packaging

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packaging

the means of physically protecting and selling a product. Functionally, packaging protects products whilst they are in transit and being stored, enables products to be sold in convenient retail packs in standard WEIGHTS AND MEASURES, and identifies the contents of the package by means of labelling.

In addition, packaging may play an important part in marketing a product, particularly when products are being sold on a SELF SERVICE basis. The attractiveness of the colour and design of the package is important in attracting the attention of the buyer. In addition, the use of BRAND NAMES on packaging reinforces the perceptions of the brand at the point of sale.

Packaging can take a variety of forms including metal and plastic containers, and paper and cardboard cartons, and a firm's choice of packaging material will depend upon the characteristics of the product (for example, liquid or solid), the comparative cost of the material and its appearance and customer appeal. See PROMOTIONAL MIX.

packaging

the means of protecting and selling a product. Functionally, packaging protects products while they are in transit and in storage, enables products to be sold in convenient retail packs and identifies the contents of the package by means of labelling.

In addition, packaging may play an important part in marketing a product, particularly when products are being sold on a SELF-SERVICE basis. The attractiveness of the colour and design of the package is important in attracting the attention of the buyer. In addition, the use of BRAND names on packaging reinforces the perceptions of the brand at the point of sale. See PRODUCT DIFFERENTIATION.

References in periodicals archive ?
If you are a player in the South Africa packaging and labelling market, be sure not to miss this much anticipated symposium.
A COLNE Valley man has wrapped up his latest project - a book to help the food industry come to grips with packaging and labelling laws.
This event will bringindustry leaders from the packaging and labelling industry, equipment and machinery suppliers, manufacturers, brand owners and retailers from the fast moving consumer goods sector,converters and printers to share insight into the developments of their respective value chains in the southern African region.

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