public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
I write for a training provider and provide them with a scaled-down PR service, which caters to their needs.
We are also a founding member of the Whiteoaks International Network that gives us a total of 25 offices, enabling us to provide PR services in over 70 countries worldwide.
I write for a training provider and provide them with a scaleddown PR service, which caters to their needs.
The acquisition confirms the company's claim to be the largest PR service provider, the buyer said, adding that the deal provided it with innovation and growth opportunities.
Tenders are invited for Request for Proposal for Selection of National Marketing and PR Service Provider
He will now look to expand BHMG's Marketing Public Relations activity by offering a personal and pro-active PR service to its clients.
Contract notice: B2B PR Service for External Engagement.
Not only does it highlight the advantages of our regional network offer but it also strengthens our growing portfolio of automotive accountsThe Jaguar Dealer PR Service will operate to the benefit of each dealership on two levels.
It will offer a complete PR service from a media operation to strategic planning and advice.