public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
I write for a training provider and provide them with a scaled-down PR service, which caters to their needs.
I write for a training provider and provide them with a scaleddown PR service, which caters to their needs.
"I think they'll make a great team as we look to further expand our PR service."
We know that new businesses trying to set up just can't afford to hire the essential PR they need and our programme is geared to their needs, providing West End quality PR service for minimum cost.
Ambassadors Rusten and Bukinac described the Visoko municipality as a perspective place in which local authorities are daily trying to create a more favorable living environment for all the locals by strengthening their economic and infrastructure potential, reads the statement of the municipal PR service.
The acquisition confirms the companya[euro](tm)s claim to be the largest PR service provider, the buyer said, adding that the deal provided it with innovation and growth opportunities.
The acquisition confirms the company's claim to be the largest PR service provider, the buyer said, adding that the deal provided it with innovation and growth opportunities.
Sirkethaberleri.com is a true pioneer in Turkey, in providing companies with a modern PR service to better connect with journalists and key opinion leaders.
He will now look to expand BHMG's Marketing Public Relations activity by offering a personal and pro-active PR service to its clients.
Not only does it highlight the advantages of our regional network offer but it also strengthens our growing portfolio of automotive accountsThe Jaguar Dealer PR Service will operate to the benefit of each dealership on two levels.