public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Legume inoculants--Cell-Tech, Soil Implant, NitraStik, Nitragin Gold, contact David Fox Ad and PR agency: AdFarm
Account manager Laura Rogers (left) and account executive Chloe Baker have joined PR agency Grayling
"We felt this was the right time to partner with a spe- cialist PR agency which can offer the level of service our clients have come to expectfrom us," said Holmes.
In Press was created in 1988 by Kiki Moretti and has since grown to become the third biggest PR agency in Brazil, according to the announcement.
The socialist leader reiterated his position that the PR agency hired by his cabinet did a fine job of boosting Bulgaria's reputation in the EU.
For $9.99, you can purchase How To Start A Fashion PR Agency From Scratch and instantly download it on your computer.
Aston Martin, a United Kingdom-based automaker, has chosen Porter Novelli as its PR agency of record in China.
Ms Lewis joins Golley Slater after spending the past 31/2 years working for PR agencies in Dubai while Ms Lockyer has re-located from a Bristol PR agency.
TWO high-flying professionals are keeping it in the family to launch a PR agency.
Summary: Active Public Relations & Marketing Communications Consultancy, a strategic public relations consultancy covering the Middle East region was awarded the International CNBC Property award, for Best PR Agency, in a ceremony held in Florida on 7th November 2008.
PAZANG, the Wilmslow-based PR agency, has appointed CLAIRE O'CONNOR as account executive.