public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
United States-based Open Health network has named Matt de Gruchy as its new head of PR agency, Reynolds Mackenzie, it was reported on Friday.
The technical PR agency began the year with just three employees, but with the addition of a PR assistant, executive and two account managers, the team now stands at seven.
Asda'a was PR agency of the year in the Middle East and Africa, with TRACCS coming in second, and Djembe Communications third.
General Motors Corporation (NYSE: GM), a United States-based automaker, is planning to introduce reviews for all of its PR agency partners worldwide.
99, you can purchase How To Start A Fashion PR Agency From Scratch and instantly download it on your computer.
Sally added: "We want to make sure the students get the most from their time with us, giving them a broad grounding in what is involved in the day-to-day running of a PR agency.
Kotcher, senior partner and CEO, Ketchum said, "Being recognized as PR Agency of the Year is really a measure of the talent we have at Ketchum, the value we deliver to clients and the strength of our partnerships with them.
Following significant growth over the last two years, the management team at European Automation chose to appoint a PR agency for the first time.
What kind of business does this PR agency wish to build?
UKPRwire, Sat Mar 13 2010] After a competitive pitch, Preggioni, a privately owned, Scandinavian design/innovation firm has appointed Oxfordshire PR agency BOTTLE PR to provide consumer PR support to launch Magneat a simple, magnetically attached accessory worn to keep headphone cables neat, untangled and light on the ears.
It will help your PR agency to help you if you know what you would like to achieve.
AN online PR agency is being launched by the North-East Regional Portal to help businesses to improve their web presence.