During his time with Fleetguard, one of the tools Pugh used to better understand and manage the risk associated with sourcing and globalization around the world was a PEST analysis.
Pugh: The full PEST analysis is best done in your initial analysis phase.
The Journal: How would a company do a PEST analysis without the resources of in-country experts to do research?
So now we have this PEST analysis and we've narrowed it down.
The Journal: Are there any pitfalls with the PEST analysis that you have encountered?
check] This checklist is designed to help those responsible for carrying out a PEST analysis for an organisation.
PEST analysis is a technique used to identify, assess and evaluate external factors affecting the performance of an organisation.
PEST analysis only covers the remote environment and the results need to be considered in conjunction with other factors, such as the organisation itself, competitors and the industry in which it is operating.
Although a PEST analysis often focuses on anticipating changes in the environment, it is also important to consider areas where little or no change is expected.