public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ? is an online business directory that offers B2B enterprises with online public relations and access to an exhaustive knowledge database in the region.
At the same time, a positive and proactive online public relations campaign serves as a very useful tool to generate goodwill and brand equity, not just for individuals but major corporations utilising such tools.
The agency being purchased specialises in marketing communications strategy, online media buying and online public relations (PR) along with website design.
The apparent hacking of the site on Saturday, also Kim Jong-un's birthday, is not the first such attack against the government's online public relations efforts.
They discuss search engine marketing, blogging, social media, online public relations and any other online marketing tool.

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