retailing

(redirected from Odd price)
Also found in: Dictionary, Thesaurus.

retailing

the function of selling products to the ultimate buyers of those products. See RETAILER, DISTRIBUTION CHANNEL.
References in periodicals archive ?
Talking about an image of the price, an odd price can be associated with a price discount.
Ngobo, Legoherel and Gueguen (2010) agree that a price with ending 99 is very often used as sales promotion and due to that consumers may perceive an odd price as a way to save money.
In addition to this, Mace (2012) says that a bigger amount of products with an odd price is purchased in shops whose clients have higher income per household.
The instrument for the survey was developed by integrating literature on odd price perception.
The respondents stated that they did not associate an odd price with a discount, with lower quality of products, with getting change, or with cheating.
For one of two products tested in this study, consumers' purchase intentions were higher when presented with an odd price than with the next lowest price point.
For two products at the $20 or dearer level, instead of testing the 99 cent odd price ending, which is less commonly used for higher prices, the slightly higher 5 cent price ending was tested (for example, $20.
For the five products tested with odd price cents endings (i.
Five of the six odd price points tested at this level showed noticeably greater estimated demand.
Odd price endings were harmful to the image of higher quality stores.
Conclusion: If you want to create a low price image for your store, use odd price endings.
One booklet contained even prices and the other showed odd prices for the same merchandise.