Nut


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Nut

The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.

NUT

see NATIONAL UNION OF TEACHERS.
References in classic literature ?
TIMMY TIPTOES sat out, enjoying the breeze; he whisked his tail and chuckled --"Little wife Goody, the nuts are ripe; we must lay up a store for winter and spring." Goody Tiptoes was busy pushing moss under the thatch--"The nest is so snug, we shall be sound asleep all winter." "Then we shall wake up all the thinner, when there is nothing to eat in spring-time," replied prudent Timothy.
EVERY day they made several journeys and picked quantities of nuts. They carried them away in bags, and stored them in several hollow stumps near the tree where they had built their nest.
WHEN these stumps were full, they began to empty the bags into a hole high up a tree, that had belonged to a wood-pecker; the nuts rattled down--down-- down inside.
When they sat down on the grass with Captain curled at their feet, Soot solemnly listening on a tree and Nut and Shell nosing about close to them, it seemed to Mary that it would be scarcely bearable to leave such delightfulness, but when she began to tell her story somehow the look in Dickon's funny face gradually changed her mind.
It was hard to go away and leave it all, particularly as Nut had actually crept on to her dress and Shell had scrambled down the trunk of the apple-tree they sat under and stayed there looking at her with inquiring eyes.
"It comes o' sittin' on th' grass under a tree wi' Dickon an' wi' Captain an' Soot an' Nut an' Shell.
So she was given three large needles, a plough-wheel, and three nuts, which she was to take great care of.
In the evening, when she had washed up and was ready, she felt in her pocket and found the three nuts which the old toad had given her.
Another day Chanticleer and Partlet agreed to go again to the mountains to eat nuts; and it was settled that all the nuts which they found should be shared equally between them.
"Come, Rosy, tell us a story while we work, for you can't help much, and must amuse us as your share," proposed Mac, who sat in the shade pricking nuts, and who knew by experience what a capital little Scheherazade his cousin was.
"Yes, we poor monkeys can't burn our paws for nothing, so tell away, Pussy," added Charlie, as he threw several hot nuts into her lap and shook his fingers afterwards.
Here Pokey, who had been peering lovingly down at the five warm nuts that lay at the bottom of her tiny pocket, suddenly looked up and said, "Oh!" in a startled tone, as if the moral tale had become intensely interesting all at once.