nonprice competition

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Nonprice Competition

Competition between companies that involves something other than lower prices. That is, rather than advertising the lowest price for a product, a company may advertise that is has the best quality, the most convenience, or even the best branding. Nonprice competition is especially important where competition is stiff and companies cannot afford to charge much less than they already do. See also: Marketing.

nonprice competition

Competition among firms that choose to differentiate their products by nonprice means, for example, by quality, style, delivery methods, locations, or special services. Nonprice competition is often practiced by firms that desire to differentiate virtually identical products. Companies producing cigarettes, over-the-counter medications, and food products spend large sums on nonprice competition.

nonprice competition

see COMPETITION METHODS, PRODUCT DIFFERENTIATION.
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References in periodicals archive ?
We enumerate some of the reasons of this in the literature, with a view to be able to specify a statistical model for non-price competition in the pharmaceutical industry, as follows:
First, profit dissipation by non-price competition lies outside the Klein-Leffler model.
The positive sign on the HERF coefficient offers support for the price competition hypothesis, since under the non-price competition hypothesis one would expect a negative sign.
Competitive conduct encompasses three main areas of strategy: pricing policy, non-price competition, and multi-point' competition across segments or markets.
These firms will emphasize non-price competition, reducing their allocations for R&D, especially those devoted to new product development.
various forms of non-price competition. These included late billing
More important, non-price competition is also at work.
Cartels, if they are to be successful, must find ways to suppress non-price competition. Two ways of competing might be with the number of products and varieties.
C., Non-Price Competition in the Cigarette Industry", The Antitrust Bulletin, XIV, 1969, pp.
Because of its limited scope concerning value formation, orthodox theory remains unaware of series of critical issues: how prices affect preferences, the manipulative nature of advertising, the subversion of consumer sovereignty, the role of non-price competition, and the rise of the distributor-producer.
J., Research Methods in Economics and Business [N.Y.: The Macmillan Company, 1962] Havrilesky, T., and Barth, R., Non-Price Competition in the Cigarette Industry, The Antitrust Bulletin, XIV (Fall, 1969), pp.
On a different note, Frech and Woolley look at the effects of price competition and non-price competition on U.S.

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