However, performance varied among the banks reviewed, mostly as a result of their different franchise and niche strategy
implies the firm concentrates on a particular buyer group with a high degree of expertise, and/or acquires superior capabilities within a particular product or service category (Cavusgil and Knight 2015).
Chinese investors pursue a niche strategy
, he says, searching out the big players in relatively small areas.
In line with this mission, Sekerbank has brought banking services to segments that do not regularly access such services and also gives priority to projects from many other regions and cities of Anatolia in addition to those from big cities and large companies, thus acquiring a special and distinctive position in the sector thanks to its niche strategy
While some advisors worry that a niche strategy
will alienate prospects who fall outside their stated niche, according to Cerulli's research, these strategies also offer opportunities.
Creating a niche strategy
requires the propensity to think outside your comfort zone and the here-and-now, and explore new ideas.
--The niche strategy
. This strategy looks to be accessible for smaller firms and serve as an alternative for direct competition with big companies.
But the common bond foundation of credit unions requires them to develop a niche strategy
to serve those common needs.
A review of scholarly journal articles, books and other research materials from the domain of marketing and management was utilized to find evidence of theories and models to support or refute the use of the market niche strategy
as a potential solution for the maintenance and/or success of companies in the context of the global economic crisis.
This niche strategy
has been communicated to the business and consumer public alike under the heading 'customise your experience'.
The fund focuses on relative value, a niche strategy
within the asset class.
* Pursue a Niche Strategy
."Target your audience and send a clear, concise message."