marketing

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Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
NEXT BIG THING eSports and second screen experiences.
Doing what she likes best, bringing elite and often relatively unknown fashion and luxury retailers in from abroad to the city's best and most competitive retail sections, like Fifth and Madison Avenues, Consolo has gained a reputation for her leasing creativity and ability to have her finger on the pulse of the next big thing in retail.
SEEING the next big thing performing at the Colosseum in Coventry is a popular sport around these parts.
For a while the new trend helped Bridal Hirose grow by more than 30% a year, but in 1999-2000, the market for restaurant weddings peaked, and Hirose was busy planning the next big thing.
In the wake of the dot-com bust, forward-thinking investors have been in search of the next big thing to revolutionize the economy while lining their own pockets.
"Fair enough," the Times article concluded, "Perhaps the next big thing, after all, will be small.
Well, we've been brainstorming and drilling down lately, trying to imagine what the 'Next Big Thing' might be, the next technology or application that changes everything."
Combining consumer surveys and analysis from interviews with over 75 industry experts, the report examines the lifecycle of the low-carb trend, who is driving the product market and the key elements for understanding the forces behind "the next big thing".
That was when he was going to be the next big thing; now, he's become the next big thing."
The next big thing that happened was the slider bearing, an air bearing that got rid of the external supplied air.
SPARE us the Next Big Thing. As sure as the first week of January is marked by a sad surfeit of coffee creams in the dregs of the Quality Street tin, so we have to endure the endless lists of What's Hot and What's Not for 2004.