It is the Citroen Nemo, a real cheeky chappie of a commercial which introduces something of a fun element into this intensely competitive businesslike world.
Based on the C3 car, the Nemo is very deceptive when it comes to sheer capability and carrying capacity.
Nemo is out to net the oneperson business people such as cake and sandwich deliverers, florists and the like who want a van to be very eye-catching and individual.
In addition to power steering, all Nemos have a high quality stereo radio with MP3-compatible CD sound system.
CITROEN have started making waves in the light commercial vehicle market with their new Nemo van.
The Nemo van comes with a choice of two engines and a similar number of trim levels.
In 2004, the business partners opened the first of many planned Nemos Seafood restaurants, a take-out chain that offers fresh, home-style seafood entrees--a healthy alternative to deep-fried, high-fat fast food.
Today, the number of existing and contracted Nemos Seafood franchises has reached 70, and locations include Maryland, Georgia, New York, and Pennsylvania.
The Nemos Seafood owners are discovering that franchising their business has tremendous advantages, from expanding with minimal capital investment--since franchisees provide the initial investment--to competing more effectively against much larger competitors.
Vince Rado, sales manager of the tropical fish hatchery Oceans, Reefs and Aquariums (ORA as "the world's largest supplier of Nemos"--notes that marketing off the momentum of the movie also contributed to rising sales.
The popular animated movie Finding Nemo, a favorite in kids' video collections, traces the exploits of the young clownfish Nemo, who is captured by divers and plopped into a dentist office aquarium.
Children want their own Nemo. "Every kid who walks by the tanks yells 'there's Nemo!'" explains Seattle PetCo store manager JoLyn Nightingale, who noticed a marked increase in clownfish sales since the movie.