Natural Capitalism


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Natural Capitalism

Any economic system that incentivizes profit based on proper care of the environment. In other words, natural capitalism assigns an economic value to stewardship of the planet. Income from natural capital includes yield from trees and plants. Natural capitalism assumes that goods and services have a value apart from their potential sale price on the market. Natural capitalism remains largely theoretical.
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Becker, Executive Director of the US Presidential Climate Action Project, Natural Capitalism Solutions President Hunter Lovins, Chair of the Geoknowledge Foundation, organisations for the defense of the environment as well as environmental journalists.
Prior to joining The Weidt Group, he served in several leading-edge business development positions, including working with Natural Capitalism, to provide sustainability consulting into cities, states and F-1000s, and with CFDesign, offering their software platform into the architectural, engineering and data center arenas.
The transition towards natural capitalism involves four basic changes in business practices (Hawkenet al.
Authors are Zokaei (lean thinker, management consultant, author), Lovins (president, Natural Capitalism Solutions), Wood (CEO, Adnams), and Hines (Lean Enterprise Centre, Cardiff Business School, UK).
Environmentalist, entrepreneur and co-author of Natural Capitalism Paul Hawken responded to a question on the public's perception of climate change with, "historically when there have been messengers that threaten the establishment, we've eliminated them -- Jesus, Gandhi, Martin Luther King -- but in the case of climate change there is no messenger.
based Natural Capitalism Solutions, a professor of sustainable business management and Newsweek's 2009 Green Business Icon, Hunter Lovins has the pulse on what consumers are looking for in the foods they buy.
For example, Lappe tells the story of Interface Carpets, which is a somewhat worn-out success story that has already been featured in other books, notably Natural Capitalism.
Unfortunately, the acclaimed new book, a follow-up to the authors' bestselling Natural Capitalism, doesn't completely live up to its billing.
Table 1 Natural Capitalism Conventional Capitalism Sustainable Unsustainable Values Human and Natural Capital Neglects Human and Natural Capital Resource Productivity Human Productivity Cost Not Price Price Not Cost Restores Capital Growth in output and dollars Long Term View Short Term View
Lovins, founder and president of Colorado-based Natural Capitalism Inc.
Renowned authorities on Natural Capitalism and Ecology have opined :