Editor Paul Hawken, who made his name with such environmental classics as
Natural Capitalism and The Ecology of Commerce, says reducing or even halting new greenhouse gas emissions is not enough.
Speakers include William S.Becker, Executive Director of the US Presidential Climate Action Project,
Natural Capitalism Solutions President Hunter Lovins, Chair of the Geoknowledge Foundation, organisations for the defense of the environment as well as environmental journalists.
Prior to joining The Weidt Group, he served in several leading-edge business development positions, including working with
Natural Capitalism, to provide sustainability consulting into cities, states and F-1000s, and with CFDesign, offering their software platform into the architectural, engineering and data center arenas.
Authors are Zokaei (lean thinker, management consultant, author), Lovins (president,
Natural Capitalism Solutions), Wood (CEO, Adnams), and Hines (Lean Enterprise Centre, Cardiff Business School, UK).
Environmentalist, entrepreneur and co-author of
Natural Capitalism Paul Hawken responded to a question on the public's perception of climate change with, "historically when there have been messengers that threaten the establishment, we've eliminated them -- Jesus, Gandhi, Martin Luther King -- but in the case of climate change there is no messenger.
He advises the world's leading governments and corporations and Bill Clinton called his book
Natural Capitalism one of the five most important books in the world.
Unfortunately, the acclaimed new book, a follow-up to the authors' bestselling
Natural Capitalism, doesn't completely live up to its billing.
Table 1
Natural Capitalism Conventional Capitalism Sustainable Unsustainable Values Human and Natural Capital Neglects Human and Natural Capital Resource Productivity Human Productivity Cost Not Price Price Not Cost Restores Capital Growth in output and dollars Long Term View Short Term View Management decisions concerning front-line innovation usually lack accurate information and don't achieve buy-in or support from the personnel on the clinical teams.
Lovins, founder and president of Colorado-based
Natural Capitalism Inc., said the nations, regions and cities that innovate and build the technologies of energy efficiency will rule the world.
Renowned authorities on
Natural Capitalism and Ecology have opined :
By demonstrating to the public that such '
natural capitalism' is more profitable than the old economy, green corporations can lead the rest of us toward a sustainable future.
