National Brand

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National Brand

A brand name sold all over a country rather than in a certain area. A national brand may be lower in price than a local brand because it is able to utilize economies of scale. A national brand may give the impression (whether accurate or not) of higher quality.

References in periodicals archive ?

Store brand infant formulas can save parents money as they may cost up to 50% less than national brands.

Infant Formula Switching

NEW YORK -- Based on Nielsen's latest sales and market share statistics, store brands are gaining market share against the big national brands in America's fastest-growing retail channels, according to the Private Label Manufacturers Association (PLMA).

Store brands make further inroads

Therefore, it is vital that private label selections are high-quality and innovative, especially if they are going to stand apart from the national brands, Saillant notes.

Cater to Their Sweet Tooth

In unit sales, both store brands and national brands were off fractionally, less than a half percentage point each.

Private label sales continue climb

In fact, more than 50 percent of shoppers said they now consider private label products in many food categories equal in quality to national brands and purchase those items simply because they like them more, rather than because they are less expensive.

Private brands continue to gain steam: better quality and lower prices are driving private label sales

Today, there is more differentiation between some store brands and the most applicable national brands.

Quality measures key to store brand appeal

One of the key considerations for getting licensed merchandise onto the shelf is the degree to which it's competing with private label goods--not to mention national brands.

Assessing Millennials' preference for private label

Buying store brands comes with slightly different expectations than buying national brands.

Unequal expectations

Then the economy got even worse, and many just assumed that shoppers were switching from national brands to store brands to save money.

Raising The Bar For Store Brands

DO CONSUMERS REALLY KNOW THE DIFFERENCE between national brands, independently owned and distributed at different stores, and private brands, which are only available at one retailer?

National brands vs. store brands

The experience of countries with successful national brands suggests that there is a 'best practice' way to decide on the relevance of national branding (or re-branding).

Is there a case for national branding? can national branding improve export competitiveness? Branding experts, business executives and government officials debated the issue as part of the Executive Forum process. (Exporting Better)

A report compiled by the Grocery Manufacturers of America (CMA) and Roper Starch Worldwide concludes that despite the number of private label products found in the market, national brands dominate 80% of total food, drug and mass merchandise sales.