National Brand

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National Brand

A brand name sold all over a country rather than in a certain area. A national brand may be lower in price than a local brand because it is able to utilize economies of scale. A national brand may give the impression (whether accurate or not) of higher quality.
References in periodicals archive ?
NEW YORK -- National brands are losing their hold over grocery shoppers, says a consumer survey, which finds that 88% of shoppers think most store brands allow them to save money without sacrificing quality.
Status of big grocery brands slips
What is the right mix of national brands and private brands for most retailers?
Kimberlee Marsh and Bharat Rupani: Kimberlee Marsh and Bharat Rupani, division vice presidents, North America private brand development, Day-mon Worldwide, say successful private brands should be an extension of a retailer's banner brand by being true to the overarching brand promise to core consumers
* A new pricing study that compared a summer shopping basket of store brands versus national brands shows that consumers can save more than 35% off their grocery bill, on average, by opting for a retailer's brands.
PLMA says store brands show 35% savings
In the race for quality perceptions, store brands run close to even with national brands in some categories and lag far behind in others.
Store brand quality gap
According to the Blueprint, "Consumers and retailers alike consider private label to be a 'brand' like any other in the marketplace." Most retailers believe private label quality is equal to or greater than that of national brands, with only 4% saying it was not comparable to national brands.
A rosy future
National brands are still America's favorites when it comes to home textiles.
Nat'l brands win popularity contest: consumer survey finds designer names and private labels not far behind
Not only are African Americans loyal to national brands, they are also devoted to specific national brands.
Reach Out to African Americans
In fact, many of the chain's private brand lines are significantly larger than national brands. "We get the benefit of leveraging our brands across multiple categories, which is incredibly powerful," Stiller says.
Own brands draw on many sources of strength
In the liquids category, retailer margins for the leading national brands hovered around 31% to 34% with the exceptions of Tylenol Cold (40.2%) and Mucinex (41.4%).
A look at the competitive picture
Much of this growth can be attributed to the sagging economy, which prompts shoppers to opt for typically lower-priced private label instead of national brands. Another important factor is the improved quality of store brands.
Elevating private label: retailers and manufacturers need to collaborate and innovate to take private label to the next level
The consumer survey reveals that while the adoption of private labels began with its value proposition, consumers perceive these store brands are offering quality at par with other national brands.
Private label demand grows in India
Store brands and national brands have come closer together as many store brands have been upgraded many national brands stood still or were cheapened.
As brand types blur
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