NBC

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NBC

The common abbreviation for the National Broadcasting Company, which was the first major broadcasting network in the United States. NBC launched as a radio network in 1926 and began television broadcasts in 1938 (it ended its radio component in 2003). With a market share of more than 40% of the viewing audience, it is very popular among advertisers who wish to disseminate their messages to as wide a group as possible.
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The newly formed Sales Development and Marketing organization includes executives from both NBC Television Network Sales (Jim Hicks, VP, sales development) and the marketing department (Ed O'Donnell, VP, marketing and media analysis; and Kelly Coogan-Swanson, director, entertainment and affiliate marketing).