NBC

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NBC

The common abbreviation for the National Broadcasting Company, which was the first major broadcasting network in the United States. NBC launched as a radio network in 1926 and began television broadcasts in 1938 (it ended its radio component in 2003). With a market share of more than 40% of the viewing audience, it is very popular among advertisers who wish to disseminate their messages to as wide a group as possible.

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Basic Network

References in periodicals archive ?

KRON sold for $823 million primarily because it was the NBC affiliate.

Doing business unusual

government is preparing for a possible NBC terrorist incident.

Target U.S.A

When Russian weight-lifter Andrei Chemerkin, not the favorite but profiled for us at the beginning of an edited match, turned out to be the gold medalist at the end, we realized that NBC must have waited until it knew the results to pick which profile to air.