Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in classic literature ?
My hand is as light, my words of comfort are as welcome, among those suffering wretches" (she pointed to the room in which the wounded men were lying) "as if I was the most reputable woman breathing.
"If you continue in my word," says Jesus in the gospel of John (8:31-32), "you truly are my disciples and you will know the truth and the truth will make you free."
But for now, unless we get a really big grant which we so richly deserve to make this rag all color, I will just have to rely on my words to make the picture your minds.